Every product, service or brand has a unique campaign strategy. How do you know which campaign or marketing mix is right for you?
Paid owned earned marketing strategies can provide a healthy balance of marketing influence across in person, digital and social marketing and communication vehicles. Devising an integrated plan ensures that your media, analyst and influencer relations are tied to your digital, social and campaign and seller activities.
Campaign Logic Maps and Funnel Conversion Metrics are key to understanding lead capture stages and content requirements across activities. Maps create an easy, visual way to identify under-performing assets or tactics that can be rapidly A/B tested, replaced or moved to another stage of the buyers journey that may produce better results. We can help you find the optimal balance and define the right metrics.
Events, webcasts, syndicated content, email, digital display, broadcast, out of home, targeted IP-based digital campaigns, and segmented account-based marketing strategies are only a few of the campaign tactics that are part and parcel of the marketing mix. Discovering the right mix and nurture streams is key to optimizing your marketing spend and content creation.